WE HELP CRIMINAL Law FIRMS DOMINATE SEARCH RESULTS FOR TOP INDUSTRY KEYWORDS.
Anyone can make claims.
“Kevin was a lifesaver for our website and digital marketing. Highly professional and responsive. Thank you!”
Ryan Kelly, Senior Partner
Kelly & Kelly P.C.
“Borealis Digital Marketing has made our business much more profitable and busy! The phone rings off the hook now.”
David Di Pietro, Managing Partner & CEO
Di Pietro Partners, PLLC
“Kevin did a great job when tasked with showcasing the many talents of our law departments. His contributions were always complimentary when responding to emails and publishing new content to the website. I would absolutely recommend Kevin!”
Michael Kelly, Senior Partner
Kelly & Kelly P.C.
We publish content and work with legal practitioners that have been featured on reputable sources such as:
One key difference between our agency and others is the research behind our content. Because we work with a network of attorneys around the country, we are able to provide well researched and in some cases even legally reviewed content. This is key for ensuring the best possible ranking amongst all other law firms competing for the first page of results, as search engine algorithms are able to accurately gauge the quality and relevance of content and sort it accordingly.
From ground-up website builds to existing page design our team of professional graphic and web designers showcase your practice in the best light.
Our team of professional writers and SEO experts understand the formula for success when it comes to content creation and marketing strategy
We utilize specialized keyword research tools tailored specifically to the legal marketing field, with an emphasis on search volume, relevance and overall ranking performance.
We design, manage and strategize for on-page and website optimization to maximize ranking and performance for not only end users but for search engine algorithms.
Our team builds out location specific pages to maximize relevancy of family law services, with unique aspects of each location included for authenticity.
We write content in a manner that naturally is linked to, in addition working with a network of legal professionals and industry experts for website link building.
Marketing for criminal defense law firms involves promoting legal services specializing in defending individuals and businesses charged with criminal conduct. Such matters are often fraught with high stakes and require a nuanced understanding when crafting a marketing strategy, due to the sensitive and serious nature of criminal cases.
When aiding criminal defense attorneys with their online advertising efforts, we ensure our content underscores the unique aspects of criminal law, specifically targeting the types of cases our clients are most interested in taking on. Our experts employ legal marketing strategies that have been meticulously researched, evaluated, and tested in the field. These strategies have proven their worth by generating substantial outcomes, including over 3,000 leads in a single year for a Michigan-based criminal defense firm that consists of 8 attorneys and 6 paralegals.
The content we write focuses on the key legal issues surrounding criminal defense as well as search terms that we’ve seen produce the best Return on Investment (ROI). We’ll list several of these key topics below.
Search Engine Optimization (SEO) stands as the most influential internet marketing tool available for law firms in the present digital age. Given the staggering statistic of 3.5 billion searches carried out daily, it’s indisputable that appearing on Google’s search results for relevant keywords holds immense value. This holds especially true for criminal defense attorneys, considering the rising crime rates in many parts of the U.S.
In essence, a growing number of individuals are seeking online legal advice and searching for criminal defense lawyers. With this understanding, we formulate our marketing strategies around tried-and-true methods that ensure maximum visibility for client searches.
Our approach encompasses the utilization of our specialized knowledge, professional expertise, and valuable resources to pinpoint the most profitable keyword searches for a criminal defense practice. During our comprehensive keyword research, we factor in several vital aspects:
Consequently, the most appealing keywords exhibit high monthly search volumes and are typically entered by individuals actively seeking a criminal defense attorney.
For instance, the keyword “Criminal Defense Attorney” records over 25,000 searches per month and represents a prospective client actively looking for a lawyer in this specific practice area. As the AHREFS report below demonstrates, we’ve achieved significant success and rankings for this keyword and similar search queries.
Upon identifying these high-value searches, we can subsequently optimize a website around these searches to showcase authority on the subject matter. This process includes crafting thoroughly researched and professionally written articles that delve into legal topics relevant to these keywords in extensive detail.
Another key aspect of a solid search engine optimization strategy is the use of link building. This is especially true for highly competitive fields such as probate. While many claim to be able to do so, in reality very few agencies have the knowledge and connections to obtain links from high quality sources. This is especially true in the legal field, where low quality links can cause your website to be unnecessarily penalized by search engines.
When we build links, we create content that gets naturally linked too and when necessary, we carefully vet and hand-pick links for publication. In fact, our content is regularly featured in reputable news outlets such as Marketwatch, Fox News and Newsmax. This is one of the major advantages our legal clients notice when choosing to work with us over our competition.
With such a competitive market for criminal defense attorneys, ranking at the top of search engines can be a serious challenge. Our content consistently ranks on the top of the first page search results, capturing the most valuable search traffic and resulting in higher paying clientele. In fact, our content often ranks above even state court system websites, a testament to the quality of content and research that goes into our search engine optimization strategy.
Ranking on search engines for probate keywords is generally very competitive. These keywords and volume trends are going to differ based on the geographic location; however, here are a few general probate keywords based on average national monthly search volume.
– Volume is the average number of monthly searches
– Cost-Per-Click (CPC) is the average amount you’d have to pay per click to rank at the top of search engines for paid ads.
Attorney Directory | Cost |
---|---|
HG.org | Basic free listing available. Premium for $195 per/year |
Justia | Request a quote |
NOLO | $1,125/year |
Martindale | Request a quote |
Lawyers.com | Request a quote |
AVVO | Free & Paid |
Super Lawyers | Basic free profile. Paid advertising |
Best Lawyers | Free |
Law Guru | Free |
Divorce HQ | $99 - $149/year |
Just Great Lawyers | Free & Paid |
LawTally | Paid |
Lawyer Legion | Free |
Law Link | Free |
Legal Reach | $40/year |
Find US Lawyers | $25 One Time Fee |
Law Firm Directory | $44.99/month |
State Lawyers | $50/month |
Help Lawyer | $120/year |
FindLaw | Request a quote |
At legal marketing experts, we don’t see our clients as “customers” but rather long term business relationships. We take a lot of pride in our work and are very serious about maximizing the results for each project.