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We Help Family Law Firms Dominate Search Results For Top Industry Keywords.
Anyone can make claims.
“Kevin was a lifesaver for our website and digital marketing. Highly professional and responsive. Thank you!”
Ryan Kelly, Senior Partner
Kelly & Kelly P.C.
“Borealis Digital Marketing has made our business much more profitable and busy! The phone rings off the hook now.”
David Di Pietro, Managing Partner & CEO
Di Pietro Partners, PLLC
“Kevin did a great job when tasked with showcasing the many talents of our law departments. His contributions were always complimentary when responding to emails and publishing new content to the website. I would absolutely recommend Kevin!”
Michael Kelly, Senior Partner
Kelly & Kelly P.C.
We publish content and work with legal practitioners that have been featured on reputable sources such as:
One key difference between our agency and others is the research behind our content. Because we work with a network of attorneys around the country, we are able to provide well researched and in some cases even legally reviewed content. This is key for ensuring the best possible ranking amongst all other law firms competing for the first page of results, as search engine algorithms are able to accurately gauge the quality and relevance of content and sort it accordingly.
From ground-up website builds to existing page design our team of professional graphic and web designers showcase your practice in the best light.
Our team of professional writers and SEO experts understand the formula for success when it comes to content creation and marketing strategy
We utilize specialized keyword research tools tailored specifically to the legal marketing field, with an emphasis on search volume, relevance and overall ranking performance.
We design, manage and strategize for on-page and website optimization to maximize ranking and performance for not only end users but for search engine algorithms.
Our team builds out location specific pages to maximize relevancy of family law services, with unique aspects of each location included for authenticity.
We write content in a manner that naturally is linked to, in addition working with a network of legal professionals and industry experts for website link building.
The content we write focuses on the key legal issues surrounding family law as well as search terms that we’ve seen produce the best Return on Investment (ROI). We’ll list several of these key topics below.
Search Engine Optimization (SEO) is the most powerful internet marketing vertical available for law firms today. With 3.5 billion searches per day, nobody can deny the power of having your name appear for your desired searches on Google. This is particularly true for family law attorneys as almost 50 percent of marriages in the U.S. end in divorce.
In other words, more people than ever before are searching for divorce lawyers and legal advice online. With this in mind, we base our marketing strategies on proven methods to ensure client’s receive maximum visibility for searches.
These strategies involve using our unique knowledge, expertise, and resources to identify the most lucrative keyword searches for a family law practice. While conducting keyword research, we consider several key factors:
In other words, the most desirable keywords have a high monthly search volume and are being searched by individuals actively looking for an attorney.
For example, the keyword “Family Attorney” has over 9,000 searches per month and represents a potential client searching for an attorney for this practice area. As you can see from the AHREFS report below, we’ve achieved tremendous success and rankings for this keyword and similar queries.
After identifying high value searches, we can then optimize a website around these searches to demonstrate authority on the topic. This includes writing well-researched and professionally written articles which covers legal topics relating to these keywords in great depth.
Having an effective Search Engine Optimization (SEO) strategy can completely transform your legal practice. Although SEO takes a significant amount of time and effort, the benefits are substantial. As previously discussed, the keyword search “family lawyer” has over 6,000 searches per month on Google. As you can imagine, a lawyer who appears at the top of the Search Engine Results Page for this search, receives significant visibility for their legal practice.
Effective law firm SEO strategies include but are not limited to the following:
We’ve seen SEO produce substantial results for various legal practices. This includes family law and divorce attorneys. Here’s a graph showing the increase in organic traffic for a Michigan based family law practice using our SEO services.
Another key aspect of a solid search engine optimization strategy is the use of link building. This is especially true for highly competitive fields such as family law. While many claim to be able to do so, in reality very few agencies have the knowledge and connections to obtain links from high quality sources. This is especially true in the legal field, where low quality links can cause your website to be unnecessarily penalized by search engines.
When we build links, we create content that gets naturally linked too and when necessary, we carefully vet and hand-pick links for publication. In fact, our content is regularly featured in reputable news outlets such as Marketwatch, Fox News and Newsmax. This is one of the major advantages our legal clients notice when choosing to work with us over our competition.
With such a competitive market for family law attorneys, ranking at the top of search engines can be a serious challenge. Our content consistently ranks on the top of the first page search results, capturing the most valuable search traffic and resulting in higher paying clientele. In fact, our content often ranks above even state court system websites, a testament to the quality of content and research that goes into our search engine optimization strategy.
Google Ads (formally Google AdWords) remains the most powerful online advertising platform today. Properly configured Google Ads Campaigns that utilize the right keywords and ad copies can significantly increase the amount of new clients to your legal practice.
These Ads will appear above the Organic Search Results and allow you to display a phone number and craft a specific message to your potential clients. Google Ads is especially great for new legal practices that don’t have a significant amount of brand awareness or website traffic.
Our Legal Marketing Experts have the knowledge, expertise, and experience to produce top quality Google Ads Campaigns that maximize leads and ROI for any legal practice. We’ve seen substantial success and growth for divorce lawyers who have trusted us with managing their Google Ads Account. Here’s a call log for one of our family law firms that we’re working with. This law firm is using our SEO and PPC management services.
Ranking on search engines for family law keywords is generally very competitive. These keywords and volume trends are going to differ based on the geographic location; however, here are a few general family law keywords based on average national monthly search volume.
Being listed in the top legal directories can increase your presence in Google’s search results, give you a boost in referral traffic, and increase the amount of calls your law firm receives. Furthermore, this adds more links to your website so search engines will look at your practices website more favorably and are more likely to rank you higher on their results page.
Here’s a list of various legal directories. that we’ve vetted and gone through the process of signing up for.
| Attorney Directory | Cost |
|---|---|
| HG.org | Basic free listing available. Premium for $195 per/year |
| Justia | Request a quote |
| NOLO | $1,125/year |
| Martindale | Request a quote |
| Lawyers.com | Request a quote |
| AVVO | Free & Paid |
| Super Lawyers | Basic free profile. Paid advertising |
| Best Lawyers | Free |
| Law Guru | Free |
| Divorce HQ | $99 - $149/year |
| Just Great Lawyers | Free & Paid |
| LawTally | Paid |
| Lawyer Legion | Free |
| Law Link | Free |
| Legal Reach | $40/year |
| Find US Lawyers | $25 One Time Fee |
| Law Firm Directory | $44.99/month |
| State Lawyers | $50/month |
| Help Lawyer | $120/year |
| FindLaw | Request a quote |
There is no denying that social media is an important avenue for businesses to take advantage of in the modern age. Law firms are not an exception to this. While you don’t have to necessarily spend erroneous hours on each platform, it’s recommended that you build out your law firm’s profile for each major platform and include a section on your website that links to each of your social media pages. In this section, we’re going to dive into each major platform.
Tik Tok – One of the newest forms of social media, Tik Tok has taken the world by storm. This is a short-form video hosting service that hosts user-generated videos. As of 2022 TikTok generated almost $10 billion in ad revenue and has over 1.5 billion active monthly users. With numbers like these, it’s difficult to deny that TikTok is going to be around for a long time and will influence future generations. Here’s an example of a divorce lawyer on TikTok who regularly uploads comedy themed content related to his practice area.
Instagram – Instagram is a photo and video sharing social networking service owned by Meta. As of 2021, the net advertising revenue of Instagram Stories worldwide was close to 11.43 billion U.S. dollars. With 2 billion active users, instagram remains one of the most popular social media platforms. Here’s an example of a law firm on instagram with more than 5,000 followers
Facebook – Facebook remains one of the oldest and most used social media platforms with 2.96 billion users and $82.4B in advertising revenue. This mammoth social networking website is also owned by Meta Platforms. Having a Business Facebook page for your law firm on this platform is important as most people you know are likely using this platform.
YouTube – YouTube is a video sharing platform where people can watch, like, comment and share videos. It is owned by Google and was created in 2005. YouTube is the world’s most popular video sharing platform with over 2 billion users. It offers a wide range of content from music, educational, news, and entertainment videos. YouTube also allows users to create their own channels and upload their own videos. YouTube’s worldwide advertising revenues amounted to 7.96 billion U.S. dollars in the fourth quarter of 2022. In our experience, incorporating YouTube videos with your landing page is a highly effective way to increase conversion rates.
SnapChat – Snapchat is a multimedia messaging app developed by Snap Inc. It allows users to send photos, videos, text messages, and drawings to other users. It also includes features such as lenses, filters, and face swaps, and allows users to share their location with friends. SnapChat has 616.9 million users with $4.12 billion in ad revenue. SnapChat can be useful in advertising to the younger generation; however, there are far better options for law firms.
Pinterest – Although you don’t hear about this social media platform as frequently, Pintrist quietly has around 445 million users and produces 2.1 billion in ad revenue. Pinterest is an online platform that allows users to create collections of images, videos, and other content based on their interests. Users can also follow other users and browse their collections, as well as share and comment on pins. The platform is used mainly for inspiration and DIY projects, as well as to discover and shop for products. While it’s worth it to at least create a business page for your law firm, we advise spending your marketing budget elsewhere.
Reddit – With 52 million active users and 439 million in ad revenue, Reddit is a highly popular website. Reddit is a social news aggregation, web content rating, and discussion website. Registered users submit content to the site such as links, text posts, and images, which are then voted up or down by other members. The highest-voted posts appear on the front page of the site. Reddit also has subreddits, which are communities dedicated to a specific topic. There is even a section for r/legaladvice. You can post links on Reddit, but be warned, there are specific criteria citing when you can or can’t post links to your website so it’s important to read the rules and terms of service before advertising on Reddit.
Linkedin – As one of the most popular B2B social media platforms, Linkedin has just over 849 million users worldwide and brings in $3.8 billion in advertising revenue annually. This platform shares many similarities with other social networking sites such as Facebook, with “connections” instead of “friends”. Targeted towards working professionals, the majority of the content, posts and comments are related to new business ventures, ideas and industry specific news updates. Many law firms find the platform to be an excellent place to showcase their expertise, skills and successes, with Linkedin’s algorithm putting their content in front of highly relevant audiences.
Twitter – Another early social media platform, Twitter is unique in its model and how users interface with the platform. With 330 million users and over 5.1 billion in annual revenue from advertisements, it is still one of the most widely used platforms across a range of different user demographics and groups. Businesses and specifically legal firms find Twitter to be a useful tool for keeping in touch with their client base and providing updates on important changes and updates to their firm.
At legal marketing experts, we don’t see our clients as “customers” but rather long term business relationships. We take a lot of pride in our work and are very serious about maximizing the results for each project.